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Getting Started with Google AdWords: A Glossary of Terms [Infographic]
PPC, or Pay-Per-Click, is a dominant fixture in the world of online advertising. Though many platforms exist, Google AdWords is one of the most popular and often turned to for marketers across the...
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Getting Started with Google AdWords: The Basics
For companies looking to advertise online, chances are that Google AdWords is one of the first resources that comes to mind. It’s the most popular PPC platform because it fits almost any business model...
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Google AdWords: An Overview of Reporting Tools
Once you’ve set up your AdWords account and launched a few campaigns, it’s time to see how all that hard work has paid off! Google offers a variety of reports and tools to cater to the metrics that are...
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4 Marketing Benefits of Google AdWords Reports
Before we jump into AdWords reports, we wanted to remind you of our short blog series about the ins and outs of Google AdWords. If you’d like to catch up with everything we’ve shared so far, check out...
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